Did Apple change the world with the launch of its new iPhones this week? Or did Tim Cook and his team make the smallest changes possible to inch forward the capabilities of the iOS powered smartphones so the money would keep rolling in?
Let’s be clear, the triple-play of the iPhone 8, 8 Plus, and X are not going to be failures. I still expect Apple’s annual sales to be around the 205 to 210 million handset mark. Sales will remain steady, the faithful will upgrade for another product cycle and everyone stays quietly inside the walled garden of the Apple Store. No risks are taken, the money keeps coming in, and everything is as predictable as cherry pie. In terms of numbers, revenue, and a return for shareholders the three new iPhones are exactly what is required.