Flipkart to look beyond gross sales numbers

Flipkart CEO Kalyan Krishnamurthy. Photo: Bloomberg

Neighbourhood News Desk/Avi Arya: Flipkart plans to focus on newer metrics to track its overall market share growth and concentrate less on traditional e-commerce parameters such as gross merchandise value (GMV). Steps are considered part of a broader Flipkart strategy to maintain its market-share edge over rival Amazon India. It has repeatedly claimed over the past year that it controls well over half of Indian e-commerce.

Flipkart chief executive officer Kalyan Krishnamurthy had a “disproportionate amount of market share” in Indian e-commerce and indicated that online retailer’s intent is to focus on metrics such as active transacting customers and frequency of transactions on its online marketplace.

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