Amazon to add more regional content for Prime Video service in India

Amazon launched its Prime Video service in India in December 2016.

Neighbourhood Technology Desk/Avi Arya: Amazon.com Inc’s video service will look to add more regional content in India, two company executives said, as it competes with a host of global and local players for a bigger share of a fledgling online streaming market. Beyond Hindi shows and Bollywood movies, Prime Video has also been broadening its film catalogue in southern Indian languages such as Tamil and Telugu.

India is key to Amazon’s global ambitions. Online retail is booming in the South Asian nation and its media and entertainment market is tipped to grow to more than $31 billion in two years, from $22.7 billion in 2017.

 

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