Neighbourhood Technology Desk/Avi Arya: Expanding its entry-level “full-frame mirrorless’ line-up, Sony India on Thursday launched the “A7 III” versatile camera with a newly-developed 24.2-megapixel back-illuminated “Exmor R CMOS” image sensor. “A7 III” will be available from March 26 for Rs 1,64,990 (body only). The bundle kit (A7 III body and 28-70 lens) will cost Rs 1,79,990, comes with fast shooting at up to 10 frames-per-second (fps) with either mechanical shutter or silent shooting and diverse 4K4 video capabilities. It has an updated “BIONZ X” processing-engine that boosts processing speed by nearly 1.8 times compared to the A7 II. Sony added “4D FOCUS” capabilities and has 425 contrast auto-focus points that work with a 693-point focal-plane phase-detection AF system system that covers approximately 93% of the frame.
“A7 III” packs high-precision stabilization that uses sensors and algorithms to achieve a 5.0-step shutter speed advantage in a system that compensates five types of camera shake with a wide range of lenses. The device is equipped with an updated image processing system that allows it to shoot full resolution images at up to 10 frames-per-second (fps) with continuous, accurate AF/auto exposure tracking for up to 177 standard JPEG images, 89 compressed RAW images or 40 uncompressed RAW images. Battery life has been extended as well with up to 710 shots per charge.