Neighbourhood Technology Desk/Avi Arya: Popular communication app Truecaller and Telecom services provider Bharti Airtel on Wednesday announced that the “Airtel Truecaller ID” service now has over one million paying subscribers across India. In less than a year, Truecaller has been able to penetrate the feature phone market in India with its “Airtel Truecaller ID” service and reached over one million paid subscribers.
This service is aimed at bridging the digital divide between the urban and growing semi-urban and rural markets in India. All feature phone users in India using Airtel can subscribe to this service. Also identifies unknown numbers on feature phones and alerts users through a Flash SMS before the call reaches the device.