Neighbourhood Technology Desk:  Driven by exclusive online launches and strong promotions, e-commerce platforms captured a record 38 per cent share of the total smartphone channels in India in the first quarter of 2018. According to Counterpoint Research’s “Market Monitor” service, Flipkart continued its dominance in the online smartphone market with 54 per cent share, with Amazon at second place with 30 per cent followed by Mi.com with 14 per cent market share.

Xiaomi led online platforms with a share of 57 per cent during Q1 2018, followed by Samsung  and Huawei. Close to 30 exclusive smartphone models were launched in Q1 2018. Attractive full-screen displays, high capacity batteries and AI features like face recognition were key differentiation for new launches.