Snapchat’s camera will be able to identify objects and provide information like its Amazon listings and information.
Neighbourhood Technology Desk/Avi Arya: Photo-messaging app Snapchat is reportedly working with e-commerce giant Amazon to launch a new camera feature. Snapchat’s camera would be able to identify objects within its view and pull up facts about them along with the e-commerce information and listings from Amazon.
Most Likely to be branded either “Visual Search” or “Camera Search, the feature will help users point their cameras at a barcode, object or a source of music, long-press the camera button and get the related information. Apart from Amazon, a number of different partners like Apple-owned Shazam, which is already integrated with Snapchat, would also help identify the sent content.