Neighbourhood Technology Desk/Avi Arya: Along with multiplex theatre major PVR Cinemas, Samsung has just introduced. It’s 4K Onyx Cinema LED display for the large screens. With this new technology, many people will be able to watch movies that will provide better quality, true colors along with greater vibrancy and accuracy.
The screen delivers to the cinema HDR (High Dynamic Range), which reveals on-screen contents and it’s peak brightness level which shows that it’s nearly 10 times greater than what standard cinema projectors offer.
Puneet Sethi who happens to be Vice President of Consumer Electronics Enterprise Business, Samsung India quoted the reporters “India is a film-loving country. Our movies are full of vibrant colours and rich music. Onyx Cinema LED will be the true solution for such content and we believe this technology will be a ‘blockbuster’ in the film industry”.
The screen will be playing shows at PVR Icon, Vasant Kunj, New Delhi and was launched in the presence of HC Hong, President and CEO, Samsung Southwest Asia and Sanjeev Kumar Bijli, Joint Managing Director, PVR Ltd.
Bijli quoted that “We are delighted to launch Onyx LED Cinema screens in India. The screen is now up and running at PVR Icon, Vasant Kunj. We are the first Cinema exhibition chain in the country, to introduce this disruptive theatre technology for Indian movie-goers”.